February 24, 2005 -- Eyetools released an eyetracking "heatmap" for the new Washington Post homepage, which was launched on February 15, 2005, showing viewing trends on the new page. The heatmap and analysis is available at http://blog.eyetools.net
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Eyetools invited 19 people not familiar with the new site design to use the site as their eye-movements were tracked. Study participants' eye-movements, clicks, and comments were then analyzed to quantify trends in what they decided to read and interact with.
"We look for interesting data to share on our research weblog, and the Washington Post's new homepage was a natural fit," said Greg Edwards, Chief Technology Officer of Eyetools. "It's a good showcase for people to learn how design decisions affect reading and interaction."
Eyetools testing is unique because most publicly accessible URLs on the Web can be tested easily. Armed with objective data, companies can instantly see what is working and what isn't and quickly make improvements. In this way, Eyetools removes the guesswork from optimizing websites, emails, landing pages and shopping carts.
For additional information, contact Eyetools at 916-792-4538
http://www.eyetools.com
Eyetools research weblog is available at http://blog.eyetools.net
About Eyetools, Inc.
Eyetools, Inc. lets you "see yourself through your customers' eyes" -- literally. Eyetools data quantifies how people visually process websites, email campaigns, advertisements and landing pages. Eyetools provides you with actionable information that will dramatically increase conversion and usability based on what people actually read and ignore in your marketing. All you need to get started is a URL and the demographics of your target audience.
Eyetools is an eyetracking automation pioneer, and actively promotes research in the field. The company co-authored the groundbreaking Eyetrack III Study with the Poynter Institute, forever changing the way we understand how people read online news sites.
Contact Information:
Greg Edwards
Chief Technology Officer
Eyetools, Inc.
916-792-4538
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