We’ve all seen the words over and over. “Magic”, “Secrets”, “Instant”, “New”, and so on.
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You can’t help but at least wonder about a product when these words are used to describe them but at the same time you also have to wonder if it’s all just hype. I mean c’mon now.
Can it really be THAT good?
Therein lies the problem. There are some products where these bold, descriptive words can work in the promotion of a product. However, probably more times than not they turn out to be just hype created to separate the buyer from their money. Sad but true.
When promoting your product, avoid the tendency to over hype it. You can’t paint such a vivid picture in the mind of your prospect about your product that it will most certainly fail to meet expectations and you will have an unhappy customer on your hands. What happens is that you “under-deliver”. That will only build unhappy customers and the word will spread fast. On top of that you will be returning lots of money to those unhappy customers and they will unsubscribe from your list. *POOF* You’ve now ruined your reputation from which you will have a really tough time recovering from if it is even possible.
Never “over-inflate” your descriptions OR “over-inflate” its dollar value. It will only get you into trouble in the long run.
Please don’t misunderstand me. Powerful, descriptive words have, well…power. They make your prospects sit up and take notice. They make the prospect want to know more and more about your product. They can convert browsers into buyers. You just want to make absolutely sure that your product not only meets your descriptions in every way but that it also exceeds your descriptions. It MUST do exactly what you say it will and then some. If not, you’re asking for trouble.
Business is hard enough without causing more problems for yourself. Do things the right way and avoid these problems and better your chances for success.
Scott Hansgen
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About The Author: Scott Hansgen is a freelance writer from Ohio.
