Lead Generation Company Juicyleads.com Acquires Mortgage Lead Site Lead2net.net

(PRWEB) August 14, 2007 -- Fast growing lead generation company Juicyleads.com announces that it has acquired one of its stately elders in the mortgage lead industry, Lead2net.net. All of Lead2net’s clients still due to receive leads will be seamlessly integrated into Juicyleads.com’s proprietary lead management system.



Juicyleads.com’s business model has always been to concentrate on the small to mid-size brokers and not rely too heavily on the huge national companies “We work very hard on our technology so our clients have only one thing to deal with, closing loans,” Juicyleads.com CEO Matthew Sechter said. “We are extremely excited about having the opportunity to showcase our products to all of Lead2net’s clients and look forward to long and mutually rewarding relationships with all of them.”

For about the last eight months, market conditions in the mortgage and real estate industry have been less then optimal. Thousands of mortgage brokers have shut their doors and more than 100 major lenders have ceased operations, gone bankrupt or sold their portfolios for pennies on the dollar. Numerous lead generation companies have also recently shut their doors, and some of the biggest players in the industry have downsized by cutting workforce considerably.

“Juicyleads.com’s business model has always been to concentrate on the small to mid-size brokers and not rely too heavily on the huge national companies,” Sechter said. “While they are great clients to have, and we have had some, I have seen too many companies become too reliant on the revenues they generate. When a small hiccup occurs and that client goes elsewhere, this has a major negative effect on the provider. I’ve seen them scramble, scratch and claw to make up the lost revenue and that’s just when one company leaves. There have been many, many, of these companies that have stopped buying leads recently, and put many small tier 2 and 3 lead providers out of business. While we have felt some, we have felt very little ill effects of the ongoing consolidation as we cater to a different market.”

Sechter said that the market conditions have created a unique opportunity for Juicyleads to seek out strategic alliances and acquisitions of companies with extensive client lists and databases that have not been faring well over the recent months.

“There are certainly less brokers coming to us unsolicited looking to purchase leads, and there is certainly less money being spent on leads in the market overall, that is undeniable, the numbers industry-wide don’t lie,” Sechter said. “We are constantly improving our products, bringing new ones to market, and helping companies succeed. I believe you’re either moving forward or you’re sinking, and when the market recovers, we will be even stronger then before, and our clients will thank us for our perseverance.”

Lead2net.net has been in the lead generation field for more than six years, doing well over $50 million in sales. The company is an innovator in the industry and has built a large, loyal client base.

Juicyleads.com has generated mortgage leads for four years and has grown to one of the largest, most reliable and most respected companies in the industry. The company has a reputation for honesty, reliability and for putting clients first. Juicyleads prides itself on “keeping it intimate”.

“We have only 20 employees, which means you can always get the level of customer service you deserve,” Sechter said. “We have heard for years about some companies being too large, and their clients feeling under, and unappreciated. Our account managers are a lot more then just sales people -- they are extremely knowledgeable in the mortgage and marketing arenas. They are ex- mortgage brokers, bank reps and business owners, and are available to client’s day or night, to assist in any way possible. We pride ourselves on this as it just may be the most overlooked quality in our industry.”

For more information about Juicyleads.com, mortgage leads or lead generation, please visit www.juicyleads.com.