MADS and Vodafone Romania Announce Mobile Ad Partnership

r /> MADS (http://www.mads.com), a technology leader in delivering highly targeted mobile advertising experiences, announced today it has entered into partnership with Vodafone Romania, one of Eastern Europe'ss premier mobile operators with more than 9.5 million mobile customers. Following Vodafone Hungary and Vodafone New Zealand, Vodafone Romania will deploy MADS mobile advertising platform to integrate fully within Vodafone Live!, SMS push, SMS notification and MMS channels, offering advertisers and brands highly targeted display or text advertising across multiple mobile channels.







Vodafone Romania now has the ability to launch multi-channel, highly targeted campaigns utilizing MADS powerful advertising platform which includes intuitive, advanced campaign management, targeting and analytic tools. The MADS platform allows media agencies to plan, book and optimize campaigns over the various mobile channels deployed. The campaigns integrate with a wide variety of content to ensure that advertisers deliver consistent, personalized marketing messages to consumers, regardless of channel or media. Next to MMA compliant (Mobile Marketing Association) banners on the Live! portal, Vodafone Romania also offers advertising in SMS and MMS push services and within various notification messages to subscribers and pre-paid users. Campaigns are personalized and targeted based upon gender, age, city of residence, subscriber profile and 11 other demographic variables. MADS enables advertisers to reach exactly the right people at the right time with the right message, anywhere.



Vodafone Romania is one of the most advanced operators in the world allowing advertisers to deploy campaigns from a single platform in real-time over multiple mobile channels with over 15 demographic targeting options, comments Ashu Mathura, CEO and founder of MADS. Advertisers now have the ability to send a follow-up SMS message to consumers who clicked on a Vodafone Live! banner ad the previous week, driving CTR even higher than the 4% average. While others talk about it, Vodafone Romania is really doing it!