Mortgage Leads, Where They Come From

If you are a loan officer or mortgage broker, and you are thinking about buying mortgage leads, one thing that will be important to know, is where these mortgage lead companies obtain their mortgage leads from.

Many times, mortgage lead companies will sell their mortgage leads multiple times to many different loan officers and mortgage lead companies. They have a data base of thousands of mortgage leads that they sell many times over and over.

Or, they buy their mortgage leads in bulk from third party vendors and sell them at a profit.

This is known as recycling mortgage leads, or selling junk. And who knows how many times that third party vendor sold their mortgage leads to other mortgage lead companies.

By the time that mortgage lead lands on the desk of a loan officer, it has gone through the hands of literally dozens of other loan officers and mortgage brokers.

Your best bet is to deal only with mortgage lead companies that own and operate their own mortgage lead generation sites. This way at least you know that there is a very good chance that the quality of the mortgage lead will be good.

How can you find this out?

Call someone in the customer service or sales department of the mortgage lead company you are considering. Don’t be shy, come right out and ask where and how they obtain their mortgage leads.

If you are not happy with their answers you receive, than move onto the next mortgage lead company.

Remember, if you are not happy with their customer service, than it is more than likely you will not be happy with their mortgage leads either.

Jay Conners has more than seventeen years of experience in the banking and Mortgage Industry. He is the owner of http://www.jconners.com, a mortgage marketing and resource site for loan officers. He is also the owner of http://www.callprospect.com, a mortgage lead company, specializing in real time mortgage leads.