PR News Announces New Team & Strategic Partnerships

(PRWEB) September 21, 2006 -- PR News has named veteran journalist Peggy Cope as Editorial Director and Courtney Barnes as Editor of the weekly publication that has witnessed record growth in the past year. The expansion of the PR News editorial team coincides with several major strategic alliances just announced by the leading brand covering the public relations profession.

PR News helps communicators break through barriers and create break-through ideas. "Our additional content offerings and expanded editorial team come at a time when PR is playing a stronger role in the growth and reputation management within their organizations," notes PR News Vice President & Group Publisher Diane Schwartz. "PR News helps communicators break through barriers and create break-through ideas."

Cope brings more than 15 years of journalism experience to PR News, serving as editor, writer and managing editor at such distinguished companies as Advanstar Communications, The Conference Board and Miller Freeman. She also founded Home-Based Travel Agent magazine, for which she served as editor-in-chief.

Barnes was promoted to Editor after serving as Associate Editor of PR News. Barnes is the publication's leading authority on topics covering measurement, branding and integrated communications. Cope and Barnes will lead the editorial team in introducing several new features and coverage areas for the publication, including expanded focus on the blending of PR, marketing and advertising; pull-out training guides for PR teams; special reports on agency/client relations and business management; and expanded coverage of Corporate Social Responsibility and media training.

PR News has also announced several key industry partnerships, including a print and online collaboration with the CMO Council for best-practices sharing among chief communications officers and chief marketing officers. This partnership includes surveys, special reports, idea-sharing among subscribers, and other proprietary information about the changing roles of PR and Marketing.

In addition, PR News and VMS are rolling out this month the Thought Leaders Roundtable with the first roundtable taking place Sept. 19 in Minneapolis among PR, marketing and advertising opinion leaders to discuss the future of integrated marketing. PR News has also forged a partnership with leading executive recruiter Spring Associates to co-offer the PR Salary & Bonus Report, the industry's most authoritative source for compensation and bonus information among PR professionals.

PR News, now in its 63rd year, is a flagship publication of Access Intelligence, LLC, a business-to-business publishing company. The PR News family of products includes PR News, the Platinum PR Awards, PR People Awards, the Nonprofit PR Awards and CSR Awards, The 100 Best Case Studies Book, Guidebook to Best Practices in CSR; Guidebook to Best Practices in Measurement and the upcoming Crisis Management and Media Training Guidebooks and PR News Webinars. For more information, go to www.prnewsonline.com.

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