"Piece" Out in Volkswagen® New Beetle® from Auntie Anne's

(PRWEB) July 3, 2007 -- If revving up a run-down mini-van does not sound like the coolest way to hit this summer's concert tours, Auntie Anne's is here to help. The world's largest hand-rolled soft-pretzel franchise is offering a sweepstakes where pretzel groupies can win one of the grooviest vehicles around, a Volkswagen® New Beetle® and free Auntie Anne's pretzels for a year.



From July 9 until September 9, guests from across the country have the chance to win a wrapped 2007 VW New Beetle GL2.0. The grand prize vehicle will feature 70s-inspired decals that mirror Auntie Anne's summer campaign, PretzelPalooza. People who remember the 70s --- and those who have only read about the 70s -- may enter once daily at participating Auntie Anne's locations or online at www.auntieannes.com. First and second prize winners will also win free pretzels and an official PretzelPalooza tie-dye T-shirt.

All great festivals offer credentials that provide the ticket holder with insider perks, and so does Auntie Anne's PretzelPalooza. Stores will provide guests with an "All-Access Pretzel Pass," a summer frequency card. Once nine designated products have been purchased, guests can redeem their pass for a free pretzel and PretzelPalooza souvenir tie-dye T-shirt.

For the really twisted pretzel-lovers who enjoy reading fine print, the official sweepstakes rules and a complete list of Auntie Anne's stores can be accessed at, www.auntieannes.com.

About Auntie Anne's:
Auntie Anne's, Inc. is a Pennsylvania-based franchisor that supports over 925 Auntie Anne's Pretzels locations worldwide. The concept mixes, twists and bakes pretzels to golden brown perfection in full view of customers. Auntie Anne's is committed to pretzel perfection by guaranteeing you will love its pretzels or they will replace it with one that you do.

(Note: wrapped vehicle and T-shirt images available upon request)

Contact:
Valerie Kinney
717-442-3461

Lauren Kaelin
717-442-3464