Advertising dollars are increasingly shifting to direct response marketing - especially using the Internet, according to a new research report.
Internet advertising reached nearly $9 billion in the first nine months of last year, up 22.5 percent from that period a year earlier, and increased another 15 percent in the fourth quarter thanks largely to holiday shopping.
Within a decade Internet ad spending is expected to account for 15 percent of all advertising spending, up from 6 percent last year.
On the other hand, spending on newspaper advertising sank 2.7 percent in the first nine months of last year compared to the same period the previous year, and ad spending on network TV fell 2.5 percent over roughly the same period.
Tony D. Baker is Oklahoma’s leading Internet marketing expert with over 1,000 clients and over 10 years of Internet marketing experience.
As an author and public speaker, Baker has written several ebooks and has spoken at conferences throughout the United States. Tony D. Baker is currently the host of Xeal Radio, Sundays at 12pm on Tulsa's Talk Radio 1170 KFAQ AM.
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