Xeal Online Publicity

Relationship Marketing

Social Media 101: Want to reach bloggers? Here's how.

10/04/07

11:05:42 am, by Jessica Cox and Michelle Pierce, 205 words, 1460 views

Categories: Online Marketing Success Stories, Social Media

Social Media 101: Want to reach bloggers? Here's how.

If you've considered pitching to bloggers but haven't been sure about how to go about it, you should read this great post by Paul Stamatiou.

It's a well-written, in-depth how-to list discussing what you should and shouldn't do when trying to get your press release to bloggers. This isn't just theory either: he gives beautiful examples to back up his points. Any PR professional interested in a digital audience should take a look at this gold mine of information.

As the web expands, digital media and digital audiences have grown more niche and personalized. This is especially true of blogs.

Queries should always be narrowly targeted. But successful blog pitches take their message to a whole new level of personalization. I would even go so far as to say MORE research is required for a successful blog query than your average pitch letter.

But the results are definitely worth it. We've seen direct conversions from blog traffic -- no surprise, since the audiences you can reach are highly targeted.

Blogs have leaped to a prestigious position of influence in the digital world. Don't make the mistake of treating them the same way you would any other contact on your press list.

Thanks again Paul! Excellent resource.

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Xeal Online Publicity

Jessica Cox and Michelle Pierce are graduates of the University of Oklahoma's College of Journalism with a background in Internet marketing and writing for the Web.

They currently provide PR and Internet marketing services at Xeal Precision Marketing.

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This blog has 12 posts and 3 comments spanning a range from 09/20/07 to 08/14/08 .The total number of words in all posts is 9,600 , and the total number of views for individual posts is 20,522 .