However, the most important thing to remember is that we’re taking the very same marketing and publicity methods that have been used and even forgotten about over the last 100 years and we’re applying new technology to them. What was old is now new again by combining trusted and true strategies to online marketing.
Yesterday’s Keyword Stuffing and SEO spam will do nothing but get you banned by the major search engines, but with Xeal’s Power Package and our strategic process known as “The Four ACES” you have a legitimate marketing system that works regardless of the “algorithm” of the search engines and regardless of yesterday’s SEO tricks.
CASE STUDY – American Steel Buildings
The man who said “NO MORE” to Google Adwords!
Dean Brown of GoSteelGo.com was spending thousands upon thousands of dollars a month to get traffic to his site. The cost per click for this industry is astounding, and a typical qualified lead application could cost $50, $100 or even $200 in pay per click traffic.
But it works... the ROI (return on investment) was there for Dean because he has a well-trained and friendly staff.
So could he really afford to shut it off? Folks.. on June 11, 2007 Dean said NO MORE to Google Adwords and Yahoo Search Marketing.
Today we have broken Dean’s 5-year record for the number of leads he receives this month, and we still have 2 weeks left. (As of the time I wrote this.)
Xeal’s Power Package has helped Dean Brown’s news releases show up on sites such as Google News, Yahoo News, Topix, and hundreds of other niche websites, including sites relating to his specific industry.
Our staff of award winning professional journalists has also secured Dean Brown with stories in “Inside Self Storage” magazine as well as their online newsletter which reaches thousands of Dean’s target market.
Our strategy also included the placement in the Florida Self Storage Association Newsletter and the Connecticut Self Storage Association Newsletter so that we can reach Dean Brown’s best potential target market, self-storage owners looking to expand their operations.
I interviewed Dean Brown on Tulsa's 1170KFAQ and placed a podcast interview on my blog. Consequently 15 other bloggers wrote about the interview and Dean Brown.
Before Xeal’s Power Package, GoSteelGo.com was no where to be found in the top 100 listings of Google or Yahoo’s 7 million search results.
Today GoSteelGo.com consistently shows up with top 4 or better rankings for “
Self
Storage
Building” and “
Self
Storage
Buildings” Keyword stuffing? NO. SEO Spam? NO.
We simply used a strategic approach and powerful and proprietary six-month marketing package, the Xeal Power Package.
Beyond ATTRACT...
That takes care of “Attract,” but what about “Capture, Educate, and Sell?” - While this never appears to be as interesting as getting traffic, we also looked at all aspects of “The Four ACES.”
We analyzed his site to find the best keywords. Then we went through a 20-point check list to insure that all of the bases were covered. Once we achieved our content goals, we submitted GoSteelGo.com to the top search engine directories in order to build up non-reciprocal “authority” links from trusted search engine directories.
We took a look at his log files to find out what terms and pages people had issues with, and we made changes accordingly to his page content in order to funnel people into the buying process.
We managed his Pay-Per-Click with Google and Yahoo and optimized the programs in order to get the best bang for his buck until we were ready to flip off the switch.
We are writing articles not only to drive traffic to the site, but articles for use in his monthly newsletter, which help to educate and qualify his leads.
We optimized the sales process, removed certain information from the site that could prevent people from calling in or contacting them for more information and we streamlined the “request a quote process.”
Xeal is obviously not your typical “SEO company.” In fact we don’t even claim to be. Our interest is in driving high quality traffic to your site and then finding the best ways to produce leads and sales from that traffic.
